Reflection

We started this week by putting five of our potential brand names into a miro board so we could get some feedback from the class by ranking the names people had come up with first, second or third. I found this exercise extremely effective as I was struggling to settle on one name from the five I had chosen. I also really enjoyed watching the process of everyone collaborating on a task together.

Here is the feedback I received from the class. ‘Zura’ had the most firsts and the most placings altogether so I have decided to use that for my brand.

I found the word Zura from the word giraffe in turkish which is zürafa. I chose the giraffe because with its straight and long neck is considered a symbol of integrity, honesty and authenticity (being true to yourself). Just like a person of integrity has nothing to hide and lives an authentic life, the giraffe stands tall and proud without the need to hide anything. It does not feel the need to fit it and is proud to be different and to stand out from the rest. This is what I want my brand to be known for and seen as.

Typeface

We also looked into exploring typefaces and potentially finding a typeface to represent our brand.

Choosing a typeface for my brand was a challenging but important task. Here are some factors I considered when making my decision:

1. Brand personality: Consider the personality you want your brand to convey, and choose a typeface that reflects that personality. For example, a serious, traditional brand might choose a classic serif font, while a more modern, tech-savvy brand might choose a sleek sans-serif font.
2. Legibility: Make sure that the typeface you choose is easy to read, especially in the sizes and applications you plan to use it in. Avoid using too many typefaces, as this can make your designs look cluttered and unprofessional.
3. Context: Think about the context in which the typeface will be used. For example, a typeface used in a headline might need to be more attention-grabbing than one used in body text.
4. Industry standards: Consider the industry standards and conventions in your field, and choose a typeface that fits with them. For example, many legal documents use a classic serif font, such as Times New Roman.
5. Brand recognition: Choose a typeface that is unique and recognisable, but also widely available and easy to use. A distinctive typeface can help establish your brand's visual identity and make it easily recognisable to your audience.

I found it helpful to try out different typefaces and see which ones work best for my brand.

To find a typeface for my brand I started by scrolling through Adobe fonts and writing down the ones I thought would maybe work well. I then narrowed these down and displayed them in figma.