Reflection

We explored brand values and learnt the importance of them.

Brand values refer to the principles, beliefs, and qualities that a company or organization stands for and seeks to embody in its products, services, and interactions with customers. These values serve as a guiding light for the company, helping to define its purpose, shape its culture, and differentiate itself from competitors.

Brand values can also play a key role in shaping customer perception and influencing purchasing decisions. Some common brand values include honesty, sustainability, innovation, customer satisfaction, and social responsibility.

When developing brand values, it is important for a company to choose values that align with its mission and that it is genuinely committed to upholding. Additionally, companies should communicate their brand values clearly and consistently in all aspects of their operations and marketing efforts.

I created this list to help me find my brand values.

1. Define my brand purpose: Start by considering what my business seeks to achieve. My brand purpose should reflect values and aspirations.
2. Identify my brand personality: Determine the personality traits I want my brand to embody, such as being friendly, professional, or innovative. This will help me to develop a consistent tone of voice and visual identity.
3. Research my audience: Understand my target audience's values, needs, and wants. This will help me to determine what values my brand should represent to appeal to them.
4. Evaluate my competitors: Look at the values of my competitors and consider how I can differentiate my brand.
5. Brainstorm values: Write down a list of values that are important to me, my brand, and my target audience.
6. Refine the list: Choose the values that are most important and relevant to my brand, and prioritize them.
7. Write down my brand values: Once I have selected my values, write them down.
8. Incorporate my values into my branding: Make sure my values are reflected in my brand messaging, visual identity, and customer interactions.
9. Review and adjust as needed: Regularly review m brand values to ensure they remain relevant and consistent with my brand's purpose and personality.

I finalised on these 5 values to represent my brand.