https://www.ted.com/talks/timothy_prestero_design_for_people_not_awards?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare

In Timothy Prestero's talk, "Design for People, Not Awards," I was deeply moved by his emphasis on the transformative potential of design when it is rooted in empathy and a genuine desire to make a positive impact on people's lives. His insights resonated with me on a personal level, prompting me to reflect on my own motivations as a designer and the ways in which I can contribute to addressing social and humanitarian challenges.

Prestero's message underscored the importance of prioritising social impact over personal recognition, challenging me to reconsider the way I approach my work. By shifting my focus away from accolades and awards and towards the needs of the people I aim to serve, I can align my design efforts more closely with my values and aspirations.

Moreover, Prestero's talk highlighted the ethical responsibilities inherent in the practice of design, urging me to critically examine the potential impact of my work and the ways in which it can contribute to positive change in the world. As I move forward in my design journey, I am inspired to adopt a more human-centred approach—one that is guided by empathy, humility, and a commitment to serving the greater good.

Ultimately, "Design for People, Not Awards" has left a lasting impression on me, challenging me to think differently about the role of design in society and the ways in which I can leverage my skills and creativity to make a meaningful difference in the world.