Ideation
I decided create a mind map to brainstorm potential brand touch points. Among these, I selected a few key focuses, notably social media and a dedicated website for the brand. During this brainstorming process, I conceived the idea of incorporating virtual tours, ultimately choosing to integrate them into the website for ease of access and convenience. Considering accessibility for potential users, I deliberated between developing an app or a website. I imagined myself as a tourist and realised that if I were to explore an area, I'd likely search for it on Google rather than downloading an app. Therefore, I concluded that a website would offer greater accessibility and be the more preferable choice for reaching a wider audience.
I also considered the impact a visual brand, social media and a website would have on hill street and what these would include.
I made a decision to visit Hill Street. I wanted to immerse myself in the community there and gather a deeper understanding. This visit was a way for me to support the research I had conducted previously on digital touch-points for this area.
I then dedicated some time to writing my tender document. I made the choice to do it in a Word document before moving on to the design phase. Even though I plan for the design to be very simple, I believed it was important to have the content written down first.
Digital Development
I progressed to designing my proposal document using Figma. To maintain consistency, I opted to align it with my established branding from my CV and portfolio. I utilised the same typeface, Montserrat, and adhered to the black-and-white colour scheme. Given its legal nature, I ensured a basic layout for the document.
https://www.figma.com/file/poXAP3tLTMrAQ3N4w5Mi8C/Untitled?type=design&node-id=0%3A1&mode=design&t=7IO9wo9njt7vvBEx-1
