Once I had my initial concept in place, I shifted my focus to branding. Starting with the naming process, I wanted a name that conveyed immediacy and clarity. I brainstormed a list of words that reflected these qualities and narrowed it down to "instant" and "direct." After careful consideration, I opted for "direct" because it perfectly encapsulates the essence of my idea: bypassing the traditional route and accessing GP services directly from your phone, eliminating the need for intermediaries like receptionists. Therefore, I settled on the name "Direct GP" as it succinctly communicates the core concept of the platform.