After brainstorming a few ideas, I decided to create a logo that embodies the essence of efficiency and modernity. Initially, I considered the traditional medical cross as a symbol, but it seemed lacking in personality. Recognising the need to infuse dynamism into the design, I incorporated an arrow to signify the swiftness and agility of the service.

However, upon experimenting, I discovered that a straight arrow appeared somewhat awkward within the context of the logo. Thus, I opted for a curved arrow instead. This adjustment not only enhanced the visual appeal but also better conveyed the concept of fluidity and seamless service. By curving the middle segment of the cross to complement the arrow's curve, the logo attained a cohesive and harmonious aesthetic, effectively capturing the essence of the brand's mission to expedite GP services.