My first idea was to do something around the personality colours model from Thomas Erikson’s book. At first this seemed like a strong direction, but through further research I realised it wasn’t the best model to follow, as it has received criticism and isn’t universally well-regarded.

After a discussion with my lecturer, it also became clear that there are simply too many personality models out there, which could make it difficult to focus on just one. From this, I started to think that it might make more sense to look at specific personality traits instead, as this would give me a clearer and more focused foundation.

To help with this, I also used ChatGPT to narrow down the options further, which led me to start wondering how personality traits might affect particular UX processes. Some of these processes are listed on the blue sticky note in my notes, but I know I’ll need to carry out more research to decide which process I want to explore in depth.

This exercise was helpful because it showed me how my ideas can evolve — I began with a broad, popular model, but through research and feedback I’ve started to refine my focus into something more specific, relevant, and academically sound.

I started working from the right hand side page first