Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success. —TIM BROWN, EXECUTIVE CHAIR OF IDEO

By adopting a human-centred approach, I will prioritise understanding the needs, desires, and experiences of users, ensuring that the solutions I develop resonate deeply with their expectations. Drawing from the diverse tools and methods within the designer's toolkit, I will explore creative ways to address these needs while leveraging the possibilities offered by advancing technology. Additionally, I will consider the requirements for business success, aligning my solutions with organisational goals and objectives. By embracing design thinking, I anticipate creating products and services that not only meet user needs but also drive sustainable business growth. Brown's insights serve as a guiding principle, inspiring me to embrace empathy, creativity, and collaboration in my future endeavours.