https://youtu.be/9BdtGjoIN4E?si=3CNS8vF2nOY8QTtd

In the video featuring Don Norman discussing the term "UX" (User Experience), several key insights are presented, sparking reflection on the evolution and understanding of this fundamental concept in design:

Firstly, Don Norman's clarification that "user experience" is not just about the user interface or the digital realm but encompasses the entirety of human experience with a product or service is profound. This broader perspective underscores the holistic nature of UX, emphasising that it extends beyond mere functionality to encompass emotions, perceptions, and even the broader context in which the interaction occurs.

Secondly, his critique of the term "user experience" as being too narrow and limiting is thought-provoking. By highlighting the importance of considering the entire ecosystem surrounding a product or service, including factors such as marketing, customer support, and brand reputation, Don Norman encourages designers to adopt a more expansive view of UX that acknowledges its interconnectedness with various aspects of the user's journey.

Additionally, Don Norman's suggestion to replace "user experience" with "experience design" or simply "design" reflects a desire to move away from jargon and buzzwords towards a more straightforward and inclusive language. By focusing on the broader goal of designing meaningful experiences for people, rather than getting caught up in terminology, designers can better align their efforts with the ultimate purpose of their work.

Overall, Don Norman's insights challenge us to rethink our understanding of UX and to adopt a more holistic, inclusive, and human-centred approach to design. By embracing the complexity and interconnectedness of human experience, designers can create products and services that truly resonate with users and make a positive impact on their lives.