Based on research findings, I turned to ChatGPT to create an initial brief. I asked it “Create a brief for a UX design student to improve access to GPs through the NHS”

Here is the brief it gave me

Title: Enhancing Access to NHS GPs: A UX Design Challenge

Background: The National Health Service (NHS) plays a critical role in providing healthcare services to millions of people across the UK. However, accessing General Practitioners (GPs) can sometimes be challenging due to various factors such as long wait times, difficulty in booking appointments, and limited availability of resources. As a UX design student, you have been tasked with addressing these issues and improving access to GPs through innovative digital solutions.

Objective: The objective of this project is to design a user-friendly digital platform that enhances access to NHS GPs, streamlines the appointment booking process, and improves the overall patient experience.

Target Audience: The target audience for this project includes:

  1. Patients of all ages who require access to GP services.
  2. Particularly focusing on individuals who may face barriers to accessing healthcare, such as the elderly, individuals with disabilities, and those with limited digital literacy.

Key Considerations:

  1. Accessibility: Ensure that the digital platform is accessible to users of all abilities, including those with visual, auditory, motor, and cognitive impairments.
  2. User-Friendly Interface: Design an intuitive and easy-to-navigate interface that accommodates users with varying levels of digital literacy.
  3. Efficiency: Streamline the appointment booking process to reduce wait times and improve access to GPs for urgent and non-urgent healthcare needs.
  4. Integration: Consider how the digital platform will integrate with existing NHS systems and workflows to ensure seamless operation and data security.
  5. Feedback Mechanisms: Incorporate feedback mechanisms to allow users to provide input on their experiences and suggest improvements to the service.

Deliverables:

  1. User Research: Conduct user research to understand the needs, preferences, and pain points of patients when it comes to accessing GP services.
  2. Wireframes and Prototypes: Develop wireframes and interactive prototypes of the digital platform, incorporating feedback from user testing sessions.
  3. Design Documentation: Create comprehensive design documentation outlining the user interface elements, navigation flow, and interaction patterns.
  4. Implementation Guidelines: Provide guidelines and recommendations for the implementation of the digital platform, including considerations for accessibility and integration with existing systems.