Values

I started my branding by coming up with values. I created a mind map to help me decide. I wanted my values to help establish trust and credibility with customers, stakeholders, and the general public.

I finalised on these 5 values to represent my brand.

<aside> <img src="/icons/verified_gray.svg" alt="/icons/verified_gray.svg" width="40px" /> Integrity

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<aside> <img src="/icons/verified_gray.svg" alt="/icons/verified_gray.svg" width="40px" /> Confidentiality

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<aside> <img src="/icons/verified_gray.svg" alt="/icons/verified_gray.svg" width="40px" /> Loyalty

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<aside> <img src="/icons/verified_gray.svg" alt="/icons/verified_gray.svg" width="40px" /> Respect

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<aside> <img src="/icons/verified_gray.svg" alt="/icons/verified_gray.svg" width="40px" /> Accountability

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Integrity is crucial for building trust with customers, as it shows that a brand is honest and transparent in its business practices. Confidentiality helps protect sensitive information and ensures that customers' personal data is kept safe. Loyalty builds strong relationships with customers and stakeholders by showing that a brand is committed to its promises and values. Respect for others promotes inclusivity and helps build a positive reputation for the brand. Finally, accountability ensures that a brand takes responsibility for its actions and is held responsible for any mistakes or wrong doing.

By prioritising these values, my brand can establish a strong ethical foundation, build trust with customers and stakeholders, and ultimately create a positive brand reputation.

Brand Name

Once I had my values I then had to come up with a name. I started my creating a mind map to brainstorm and get everything I had onto one page. I focused on my brand values to choose a name that would work effectively which incorporating my values in it. My main two were loyalty and integrity.

I ran into a few problems with the names that i found worked well for me happened to already be the name of other companies specifically banks. I wanted to avoid this so I dug deeper and narrowed it down to five names which i found really effective.